There are two main reasons to get people to your web site: lead capture and to give them enough information about your business and your products to make a decision to buy from you. If you are trying to get people to your site and you have no lead capture option in place, why do the marketing? Without the information, you have lost the lead.
How do you entice a visitor to your site or blog to give you their contact information? First and foremost, you must give them something of value.
The 7 leading lead capture solutions are:
Opt-in Forms. If your site is relevant, people will ask for more information from you. This is the leading method for lead capture. Just ask for name and e-mail address in exchange for something that contains more information.
RSS Feeds. Everything you write and post to your web site, you should ask people to sign up for an RSS (Really Simple Syndication) feed of your blog or other content. Your lead capture method makes life easier for them because don’t have to go back to your site to look for new content.
Powerful Landing Pages. Landing pages are only seen by people who visit your site because of a specific promotion. They might be coming for a promoted gift or white paper. These pages sell and capture leads.
Article Marketing. Publishing articles is a great way to share information with customers and prospects. Just add a subscription e-mail address or a link to a landing page that offers a free report in exhange for the emal address in the resource box at the end of the article.
Free Smart Phone and Desktop Apps. Some companies give away things like calendars, wallpapers, planners or videos. These are loaded to the prospect’s desktop or smart phone. They usually have a live link to your web site. These are effective for lead capture and are often shared.
Social Media. Your social media followers are leads. When they become your followers, you have instant access to them. Great content gets followers. Interesting posts keep them.
Enable Blog and Forum Comments. Get people involved in the conversation on your blog or forum with comments and questions. Require registration before they are allowed to post comments or to ask questions on the forum.
These are the leading lead capture solutions. Each can powerful. Use them aggressively and watch your list grow.